Open letter to Radio New Zealand
Feel free to circulate this to anyone you think might be interested. Journalists, musicians, bloggers, friends - anyone who might be inclined to take sides for and against this. This is a debate that needs to be had - and soon.
Dear RNZ,
In September last year, I moved to the UK, happy in the knowledge that your revamped website was - if not nearing completion - at least well and truly underway. I've been looking forward to listening to the sounds of home - and, in particular, an apparently stonking doco series on the life and times of the Enz.
But sadly, that's not to be. I'm reliably informed that Radio New Zealand will not be streaming its content online, and will only be making certain spoken word programmes available as an archived stream at very low bitrates, with a one-week shelf life.
As I understand it:
- No programmes will be downloadable.
- No programmes will stream live on the internet.
- No music content at all will be available from the RNZ website.
- No high-bandwidth options will be provided for broadband listeners.
The reason? Radio New Zealand is scared of the Recording Industry Association of New Zealand (RIANZ).
Never mind the fact that just about every major public broadcaster on the planet streams live online: ABC, BBC, CBC...
Never mind the fact that the people of New Zealand - both at home and abroad - are missing out on a valuable source of public information, entertainment and education.
Never mind the fact that most (large and small) commercial, student and iwi broadcasters in New Zealand don't seem to have a problem operating in the face of the draconian RIANZ policy not to give streaming licences to any broadcaster under any circumstances for any sum of money.
Never mind the charter.
To bow to RIANZ by taking the safest and least adventurous path with streaming radio - ie: a crippled website that is, frankly, an embarrassment as it is - is an insult to the public of New Zealand, an affront to the technically pioneering spirit that is an integral part of the culture that you are meant to represent, and the opposite of what the government is trying to achieve in the broadcasting and digital media sectors.
David Cunliffe's progressive Digital Strategy paper speaks of a New Zealand Creative Commons.
The Prime Minister of the country is directly involved in the propagation of Arts, Culture and Heritage in the nation.
Government vigorously debates liberal approaches to format shifting and music ownership in parliamentary session.
The broadcasting funding body, New Zealand On Air, has flown in the face of all probability by not only getting NZ music accepted in the mainstream - but beyond anyone's wildest imaginings.
And Radio New Zealand simpers its way through the most important changes in its history since deregulation with a degree of cowardice rivalled only by the recording industry's own fear of change in the face of new media.
Enough. You've had the best part of a decade to work this out.
You're bigger than they are. You have the government on your side. You have the people on your side. You have history on your side. You have international precedent on your side. You have technical capability and a staff who believe wholeheartedly in what they are achieving.
You're not competing by providing anything that record companies sell. You're already paying RIANZ for the use of the music.
Listening to the radio - whether time-shifted as an mp3 download listened to the following day on an iPod on the bus, or tuned in on the AM radio - is no threat to the music industry. Radio airplay - of any kind - is the record industry's best ally.
Congratulations on the FM rollout. That's the 1980s dealt with. This is an even more profound shift in that it will inform the nature of everything you do as a content provider. Take it seriously.
Stream everything. Archive everything. Allow everyone to download any programme.
You will not be promoting theft and piracy - you'll be vitally contributing to an informed and dynamic public sphere. That's your job.
RIANZ will complain. Let them. This battle needs to be fought and they need to be slapped down hard at a legislative level.
Stop acting like an obedient puppy to the corporate music cartel and start acting like a public service broadcaster.
Sincerely,
Andrew Dubber
Lecturer in Radio
Auckland University of Technology
Currently Visiting Lecturer
and Research Project Coordinator,
Online Music Enterprise / New Music Strategies
Urban Cultures Research Centre
University of Central England
Birmingham B42 2SU
email: dubber (at) gmail (dot) com
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71. Shihad - The General Electric Wildside 2000
72. Mesh - Who Watches Over Me? Columbia 2002
73. Talking Heads - Remain In Light Sire 1980
74. Able Tasmans - Store In A Cool Place Flying Nun 1995
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